In a league of his own
David Liddiment's horoscope suggests his Saturday soccer-fest could
turn into a programming nightmare capable of giving him sleepless
nights until next September
As a nervy Virgo (September 20 1952), such a big occasion could
bring out fumbles and mumbles, but it's content that matters.
Liddiment is the model of hard-working, perfectionist Virgo -
conscientious, skillful, clever and quick-witted - so it's no
wonder his working life in TV scheduling has been a love affair
with the Year Planner.
With four planets, including the Moon, in the persuasive Libran
Scales, he can put forward a reasonable case for almost anything
but getting the balance right is vital. His Libran side thrives
on partnerships and his planning can go wonky if he goes it
alone, so he always needs a close buddy to bounce ideas off.
All-in-all, this unassuming Virgo is definitely not cutting edge.
His edges are smooth and rounded, but he does have big ideas and
a master plan to reshape the whole public viewing experience.
Because of this, he is fearless when he needs to get rid of dead
wood and capable of a high risk strategy, as with his huge gamble
in scheduling Match Of The Day at prime time on Saturday evening.
Here we get to see Liddiment's adventurous Mars in fiery
Sagittarius. This currently has nuclear Pluto crossing over it,
symbolising a serious danger of bombing out. The Saturday soccer-
fest could turn into one of his worst programming nightmares, and
it won't give him much sleep until Pluto's influence is over in
September 2002. It's unlikely that 7pm on Saturday will be MODT's
final slot, and this December and next May could see desperate
readjustments. However it finally shapes up, Liddiment has broken
the mould and ultimately, he'll deserve the credit for a much-
needed transformation of Saturday night TV.
So although he comes to MacTaggart with ITV on a ratings slide
and his latest experiment looking rocky, with optimistic Jupiter
emphasised, we can expect a very positive outlook. Jupiter is an
ethical planet, too, and in money-minded Taurus it suggests
nurturing civil values in a commercial media context. It is also
rudely and crudely about big money, and it would be no surprise
if Liddiment evokes Who Wants To Be A Millionaire as a model for
popular television. In fact, finance always figures big in
Liddiment's grand plans, and on a personal level, despite his
modest Virgo, this is a man who likes a big wodge. As astrologer
Debbie Kempton-Smith tells him, " Money cheers you up. You hate
to think of yourself as a materialist because generally you have
higher values than the camel-hair coat brigade, but when the loot
rolls in, you love to count it."
At his lecture, listen-up for themes of Jupiter in Taurus, with
gardening metaphors of sowing and reaping, blooming and pruning.
These could come with his views on the "ecology of the TV
networks", the way in which the bodies and channels, each with
their own unique style and ethos, work together to support and
balance each other. As any gardener knows, things take time, and
his horoscope shows that the Jupiter influence starting now
reaches fruition in summer 2006. Forget the monthly schedules -
this man is on a Five-Year Planner.