This ram is far from sheepish
Max Clifford loves a challenge and believes in supporting unusual
underdogs but, until his Aries fire reignites, he should turn
his talents to more charitable projects
Slow, straight-laced Saturn is a tough test for a fast-moving
Aries like Clifford (April 6 1943). Much of his success comes
from the upfront and intuitive style of the Aries Ram, with its
need to be first and its keep-it-simple, now-or-never approach.
His unique talents as a publicist are indicated by Mercury,
messenger of the gods, blazing away next to the Sun in fiery
Aries, with both planets square to imaginative Jupiter. This
gives him a marvellous ability to create or capture an image, and
then to amplify it, and he sees no harm in the odd porky - "as
long as your distortion of the truth isn't harming anyone, it's
fine". The astrologer Charles Carter tells us that this planetary
configuration "inclines to carelessness and imprudence,
especially in small things; the native tends to exaggerate, and
scorns the dull formality of facts." Freddie didn't really eat
that hamster, but what the hell...
Clifford's charitable Jupiter also shows his deep-rooted
commitment to NHS reform, as well as his claim to use moral
discretion in his choice of clients. His horoscope bears this out
through a clutch of dignified planets, giving an ability, and a
desire, to do deals which leave both sides feeling happy. He
prides himself on smoking out hypocrisy and whether it has been
through exposing Tory sleaze, or bringing his clients a blaze of
publicity, he seems to believe his own spin when he says "I like
openness on all fronts, not taboos and cover-ups." But wherever
there is such a bright, dazzling solar beam, Darth Veda lurks in
its shadow. Clifford speaks openly about the epilepsy which he
developed at the age of 46, just at the time his career was
beginning to rocket after the Freddie Starr coup. It seems a
curious contrast that as he rose to new heights as a publicist
who could master-mind the spotlight, he also had to negotiate the
constant threat of blackout and its total lack of control.
During this period, between 1990 and 1994, his horoscope showed a
stunning set of contacts with the brilliant but unstable joining
of Mercury and the Sun to the wild-card, dissociated planet,
Uranus. However, since then Clifford's readiness to break taboos
has drawn him into a morally dubious Plutonic realm of life and
death, reflected in his promotion of O.J. Simpson, Tony Martin
the Norfolk farmer, and Mandy Allwood, who lost her octuplets in
a blaze of publicity.
For many years this Ram has been butting along with little to
hinder him, but now that dispiriting Saturn has come calling,
nothing works like it used to. The old game will soon be over and
Clifford needs a new script. He loves a challenge and believes in
supporting the craziest of underdogs, but he should beware of
being drawn into one last dark throw of the dice to prove how
good he is. Now is the time to turn his talents towards more
charitable projects until his Aries fire re-ignites, giving him
new vision and inspiration in 2003.