Living On The Edge
Advertising supremo Frank Lowe, founder and chairman of the Lowe Group,
has recently stepped down from the day-to-day running of Lowe Lintas.
He is tipped to head a new Interpublic venture, the Partnership,
so is this a good move - and how does it show in his stars?
Lowe's horoscope is intriguing because everything about the
astrology and the man is, literally, on a creative edge. He is a
truly cuspal creature (August 23 1941) and without knowing his
exact hour of birth, it's a toss-up whether he is Leo or Virgo
(born before 2pm17 BST makes him Leo, after that he's a Virgo).
His achievements point to a morning birth and leadership Leo,
putting his Sun on Regulus, the dynamic and courageous royal star
at the heart of the Leo constellation. But lionheart Lowe also
has a dose of modest Virgo, including his Moon, and it is this
edgy combination of Leo-Virgo that shows the master of his craft,
meticulous and analytical, albeit high-handed, dictatorial and
tongue-in-cheek. A perfectionist and hard worker, he aims for
impeccable professional service with a taste for the good times
thrown in, too.
His whole approach is summed up by the iconoclastic conjunction
of Saturn and Uranus, dominant in his horoscope. Saturn, the
pragmatic, time-serving planet of tradition and structure, gives
Lowe an ability to build and organise, but when unpredictable
Uranus takes hold, he can flip into his outsider, rebel mode
which endows him with a touch of innovative genius. Individuals
with this Saturn-Uranus combination are " rarely concerned to
please the conventional-minded. They are as a rule democratic in
spirit, though autocratic in method " (Charles Carter).
This on-the-borders aspect is good for advertising, giving Lowe
"the capacity to conceive of an idea and work with it as though
it has as much substance and as much reality as a concrete
object .. (it) touches the world of magic and metaphysics where
thought is reality and the power to concentrate on an idea is
connected with power over material life" (Liz Greene).
Lowe says he now wants to spend more time with clients and
creative advertising, a decision which comes at the crossroads of
his second Saturn cycle, completed this spring. It is a time of
life to take stock, get rid of the dead wood of past initiatives
and reconnect with ambitions he abandoned on his first Saturn
cycle twenty-nine years ago. The symbolism suggests that
Interpublic's corporate reorganisation may be a useful catalyst
for change, but the drive underlying Lowe's move is his own
recent frustration and a need to touch base with his old magic
again.
So what new territory is he entering? In his horoscope, bold Mars
and passionate Venus couple in the fire signs later this year, so
we can expect The Partnership to be sexy and pioneering,
attracting young, exuberant energy. Lowe is up for a creative
thrust, but he can't afford to waste time. His long love affair
with advertising could be on the wane as Scorpio influences take
over at the end of 2002, although he won't want slippers and
cocoa then. With alternative interests to explore, he could ditch
the suit and pitch for a project he thought he'd left behind many
moons ago.